Cartology has revealed the shortlist for its Campaign of the Year Awards with a line-up of FMCG leaders shortlisted.
The Cartology Campaign of the Year awards build on the demand and success of its category at the Woolworths Supplier Awards and celebrate strategic thinking and innovation in retail media across four categories, recognising brands who take a customer-led approach, to drive returns and deliver best in class retail media campaigns.
As retail media continues to grow, with many vying for a slice of the retail media pie, the Woolworths Group’s retail media business’ extensive experience in the space sees clients effectively leveraging the network and driving a new benchmark of retail media excellence.
There are four award categories in which brands have entered into, with 13 brands shortlisted. By category, the Cartology Campaign of the Year finalists are;
Best omnichannel campaign:
• Beiersdorf | Nivea consumer promotion
• Coca-Cola Europacific Partners | Sprite Lemon+ launch
• Jacobs Douwe Egberts | L’OR Iced Coffee
• Swisse Wellness | Functional Fun Gummies
Best small supplier campaign:
• Vittoria Food & Beverage | Jarlsberg month
• Wahl | Brand launch
• Good Goods | Who gives a crap launch
Best event activation:
• Nestle Purina | Cat Give Back
• Peters Ice Cream | Summer of Ice Cream
• Remedy Drinks | Winter Essentials
Best use of customer insights:
• Asahi | GoZero consumer promotion
• Nestle Purina | Cat Give Back
• PepsiCo | Great Australian Bites
Mike Tyquin, Cartology managing director, said: “We’re pleased to see the evolution of the Cartology Campaign of the Year Awards. Our clients and partners are doing fantastic work in the retail media space, alongside our sales and strategy teams and we’re pleased to offer brands further opportunities to be recognised for their work and success in retail media.
Finalist for best small supplier campaign, national retail sales manager Stephen Borg of Vittoria Food & Beverage said of the awards shortlist: “We’re thrilled that Jarlsberg has been named a finalist for the Campaign of the Year Awards.
“Our campaign in collaboration with Cartology achieved outstanding sales results which demonstrated the effectiveness of a through the line campaign that leverages the strength of the brand.”
Shortlisted for best use of customer insights Rodney Wieczorek, head of sales – Asahi Life Beverages: said: “Being shortlisted for the awards is a nod to the success of our team here at Asahi Beverages and the innovation and strategy that’s gone into leveraging retail media.”
In November, leading brands will come together to celebrate retail media success at Cartology’s Campaign of the Year Awards held at the prestigious Pier One Sydney Harbour. Four brands will take away the coveted category awards with one walking away as the 2023 Cartology Campaign of the Year Grand Prix winner.