Cartology has reported a revenue increase by a normalised 19.5% with growth across all banners, as part of Woolworths Group’s FY25 results.
The Woolworth’s Group report noted that Mike Tyquin, Managing Director of the retail media business has had his remit expanded to insights, media, and loyalty commercialisation.
The results also highlighted how Cartology has expanded its business, services and opportunities, this included a rolled out video ads to the Woolworths homepage and app, and activated approximately 20,000 in-store and POS screens as media opportunities.
Woolworths Group noted that among its priorities, growing insights-led retail media solutions for suppliers through Cartology and Rewards was in its medium-term strategic outlook.
The report noted also that providing high quality media inventory to drive customer traffic to digital channels and stores and Building strategic partnerships with suppliers was also on the cards.
It’s future focus will be on enhanced customer insights and measurement, new adtech capabilities including self-serve and expansion of in-store screen network and capabilities.
Elsewhere in the report, idX & Cartology reported weekly average digital traffic to Group platforms up 8% and weekly active app users of Woolworths and EDR apps up 4.9%, compared to FY24.
The report also highlighted the launches of new digital tools during the year including Watchlist, Voice Product Finder and Cost per Serve in recipes. Integrated GenAI capabilities were also introduced by the Customer Hub team to improve customer response.
Cartology’s results contrast Woolworths Group’s weak FY25 results which saw shares fall to 15.8%, after reporting a weak FY25 and disappointing FY26 guidance.
“Our results are below our expectations,” CEO Amanda Bardwell said on a call with journalists as reported by Reuters. “Our current sales growth remains below our aspirations.”