Cartelux announces expansion into the United States, Canada, and Latin America


“I am confident the Cartelux solution will be well adopted as the perfect platform for centralising dealer marketing programs”

Cartelux, the Australian ad-tech company, has proudly announced the expansion of its business into the United States, Canada, and Latin America.

After the successful entrance into the European markets at the beginning of 2022 along with consistent growth throughout APAC, it is now the perfect time to grow its operation in the world’s second-largest car market – with more than 18,000 new car dealerships in the US.

The decision to enter the American markets adds an additional pillar to the Cartelux story, further cementing itself as the world’s leading ad-tech provider for the automotive industry, already working with brands such as Ford, Renault, and BMW Group globally.

The American operations are led by Matthew Tickell, an automotive industry leader with more than 15 years of experience blended between the management of automotive dealerships and automotive software providers – specifically CRM, marketing & data solutions.

Tickell’s most recent role was director of sales and equity partner with e-GoodManners. An automotive software provider throughout Asia Pacific specialising in CRM and marketing for both dealers and OEMs.

Tickell, global automotive lead at Cartelux, said: “I am delighted to be heading up the expansion of Cartelux into the US, Canada, and Latin America. I have always had a passion for designing and implementing software solutions that assist OEMs to grow their brand and manage their network while improving the customer experience.

“Cartelux is by far the most innovative, value-adding, and cost-effective marketing solution I have seen.
“Understanding the US mentality of ‘Think Big, Think Forward’, I am confident the Cartelux solution will be well adopted as the perfect platform for centralising dealer marketing programs across sales, finance & aftersales.”
Joshua Williams
, founder, and CEO of Cartelux, said: “With our US engagement we are entering the second largest automotive market in the world, and we are excited to have Matthew become part of our team. From the West Coast, we will start to develop the US and Canadian markets.
“Our business has been globally scalable from the beginning and now we are rolling out that capability. Our US engagement also allows us to establish a footprint in the world’s biggest equity market. After North America & Canada we will add the LATAM market in the second half of this year to complete a global reach.”
Additionally, Cartelux is seeing significant growth both in APAC and Europe with key hires to the executive team: Hervé Genin, general manager EMEA, in 2021 and Kristin Harder, global head of strategy and partnerships, in 2022.
See also:
Cartelux appoint Kristin Harder as global head of strategy and partnerships

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