University of New England (UNE) has reappointed Carat NSW as its media agency of record.
The media agency and university have worked together since 2009 and will continue to handle media strategy, planning, and buying for the university.
Over the partnership, Carat has supported UNE in adapting to changes in media and helped the university prepare for a digital-first future.
Carat has also helped shape UNE’s communication and media strategies to keep up with changing media habits and address shifting perceptions of higher education in Australia.
The agency’s understanding of the university’s operations helps the university grow both on-campus and online student numbers in a media landscape where client changes are common.
“At UNE, we’re clear about the role marketing plays in shaping the future of our university,” Michaela Lobb, University of New England Director of Marketing, said.
“Our long-standing partnership with Carat reflects this, because when a partner understands the complexity of our market, the pace of change, and the expectations of modern learners, we can move quickly to adapt.
“Carat brings that intelligence and agility to help us deliver growth and create impact where it matters most. That is, growing our student base and strengthening our market position in an increasingly competitive sector.”
Harry Jayaweera, Carat NSW Managing Director, said: “Carat is incredibly proud of the tenure of our relationship with UNE. In an era where on average contract renewals occur every 2-3 years are commonplace, it demonstrates how we as an agency truly commit to our clients.
“Like Carat, UNE pioneers’ new ways of working to allow students from all over to access innovative online education. In the current climate of attention fragmentation, pioneering thinking has never been more important. It’s needed to help our valued clients, like UNE, stand out with the people that matter to them.
“I want to acknowledge the Carat NSW team for their continued dedication and support of UNE. We’re excited to keep evolving this partnership, one that has already stood the test of time and continues to grow in impact and ambition.”
Top image: Michaela Lobb