Captive Vision Outdoor has been awarded a 10+ year contract with Queensland Rail to develop bespoke out-of-home assets following a competitive tender process.
The contract includes more than 75 stations across seven rail lines including the Beenleigh and Gold Coast lines.
Once developed, over 250 prime static panels will provide local, state and national advertisers a unique format to communicate directly with local communities through on-station advertising.
The appointment further bolsters the Captive Vision Outdoor’s rail credentials, with the OOH company already working on station platforms across Melbourne, Brisbane and Perth metro rail networks.
Michael Fishwick, VMG chief executive officer said: “We’re delighted to have been awarded this contract with Queensland Rail and to be partnering with them to create bespoke and cost-effective advertising spaces accessible to all businesses regardless of size.
“To be able to expand our network onto Queensland Rail platforms, where there are currently no out-of-home assets, is something we’re very excited about,” he added.
Development of panels will commence in the second half of 2022 and will roll out over three years.
Peter Franklin, VMG Head of Commercial – OOH, said: “The new contract between Captive Vision Outdoor and Queensland Rail creates a fantastic new opportunity for advertisers to communicate directly with rail commuters across the South East Queensland train network.”
The contract is for a key asset portfolio in the Queensland marketplace and is a substantial win for Captive Vision Outdoor and the broader VMG Group, which includes street posters and bespoke out- of-home operator Revolution360.
VMG is an independent, Australian-owned and operated media company.
The Group includes integrated agency Yakkazoo, bespoke Out-of-Home media provider Revolution360, local area marketing specialists Captive Vision Outdoor, installation and print solutions agency VIM, digital marketing and ROI experts Sillyfish, and talent management and partnership consultancy Aspire Talent Group. VMG has offices in Melbourne, Sydney and Singapore.