Bud Communications has expanded into the Australian market to bolster its regional capabilities for challenger and disruptor brands in APAC.
The PR and content agency offering includes a dual focus on strategic public relations and content services that maximise the output of earned, owned, and paid channels, helping businesses enlarge their audiences.
Bud launched in Singapore in 2020 as a PR and content agency for challenger brands. The expansion to Australia is the firm’s latest operations move, having already built a team of 15 across Singapore, Indonesia, the Philippines, and Malaysia.
Bud made a fast start in Sydney, and its portfolio of clients includes GumGum, Yellow Canary, NP Digital, Symbio, and Choco-Up, as well as content production for impact.com.
Richie Kenzie serves as the Australia Lead for Bud Communications. He has held several senior editorial and strategic roles at major publishers and content agencies and is poised to spearhead Bud’s expansion efforts and drive growth for clients in the region.
Kenzie said: “We are entering the Australian market with a clear vision and a steadfast commitment to our core values of creativity, integrity, and collaboration.
“Australia is home to a diverse range of dynamic brands with immense potential, and we are excited to partner with them to amplify their stories and drive knockout results,” he added.
Oliver Budgen, founder and CEO of Bud Communications, said: “As a business, we are laser-focused on helping founders, leaders and innovators who are seeking to disrupt industries or create entirely new ones.
“Australia has always been an important market for our clients and so it feels particularly significant to be able to open our doors here,” Budgen added.
Bud Communications client GumGum recently integrated Playground xyz’s media portfolio into APAC business to create a suite of AI-powered, advanced contextual ad solutions to help advertisers tap into audience mindset and achieve standout attention rates.
See Also: GumGum integrates Playground xyz’s media portfolio into APAC business
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Top Image: Richie Kenzie and Oliver Budgen