Broadsheet Media has launched its new Home & Lifestyle vertical in response to its audience’s growing desire to elevate their home style and home life.
Editorial director Katya Wachtel has appointed Jo Walker as Home & Lifestyle editor to lead editorial coverage for the section. Walker commenced at Broadsheet this month.
Broadsheet is continually evolving its content with new ways to reach its readers and fuel their wants, needs, and desires. Home & Lifestyle is a trusted adviser and curator for every facet of home design, living and experience to help you live better, more intelligently, and more sustainably.
As part of the launch, Broadsheet will be working with furniture retailer King, property developer Time & Place, and household technology brand Dyson, as category-exclusive foundation partners of Home & Lifestyle.
The pandemic has created a major structural shift in how we live and work. Work life has fundamentally changed – the office work week has shortened from five days to three, with people taking ‘long working weekends’ and working from home on Mondays and Friday. One of the impacts of this is the way people appreciate and connect with their homes.
The majority of Broadsheet’s readers are homeowners and in a recent survey, Gen Y readers told us they like their home to reflect their style and personality, and one in three Gen Xers are planning works on their homes in the next 12 months.
One of the top things the Broadsheet audience wanted to see and read more about was home and living content.
Home & Lifestyle editorial covers advice and inspiration from Australia’s most sought-after and fascinating designers, stylists, creators, and interior tastemakers. It features incomparable interior design expertise, showcasing some of the country’s most unique residential spaces and high-utility stories that help you easily enhance your living space, redesign, or refresh your home.
Wachtel said: “Broadsheet exists to showcase the best of Australian cities and the creative talent that drives them, and from the very beginning, that’s included Australia’s best designers and the spaces, products, and objects they bring to life.
“So, it’s incredibly exciting to launch a dedicated Home and Lifestyle vertical, which will give our readers access to the most sought-after designers, the latest news on all things home design, and our usual mix of highly curated, high-utility recommendations.
“Our new Home & Lifestyle editor, Jo Walker, knows design and lifestyle better than most and will make the vertical a destination and resource that’s useful but inspirational, with the biggest names in Australian home design,style and technology, alongside the most exciting up-and-comers,” Wachtel added.
Walker has spent more than 20 years writing, editing and producing content. She was editor of Frankie Magazine for nine years, where she was instrumental in taking the title from niche publication to mainstream success.
Walker then moved into the position of editor-in-chief, where she directed editorial on digital and traditional channels across Frankie’s brands: Frankie Magazine, Frankie books, Smith Journal, and Slow Living.
Walker said of her new role: “I’m so excited to help launch the new Home and Lifestyle section. Broadsheet has always been brilliant at sharing how to get the most out of the cities we live in.
“Now we’re turning that focus to the homes we live in as well. I can promise plenty of inspiration for happy, comfortable, smart and stylish living. I have a feeling there will be lots of green leafy things, too,” she added.
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Top image: Jo Walker and Katya Wachtel