Broadsheet has announced the launch of its first overseas vertical, Broadsheet New Zealand.
The international expansion will be a cultural guide that will unearth the best of New Zealand’s cities, food, culture, travel destinations and news through daily editorial content.
Leading the New Zealand team is Rosie Herdman who has been appointed as editor for the publication.
The publication will give readers across Australia and New Zealand a permanent and trusted platform to access the best food and drink openings, events, design, art, outdoor experiences, and fashion in New Zealand.
Broadsheet New Zealand is the first country collaboration with key partner, Tourism New Zealand. The platform will give readers updates on the best offerings and inspiration when planning their next New Zealand journey.
Herdman joins the publication from Auckland-based culture magazine Denizen, where she was the deputy editor. Before that, she was the assistant fashion editor at New Zealand Herald’s fashion & lifestyle magazine, Viva.
She will commission editorial content across multiple platforms, leading a team of contributing writers and photographers. She will report to Melbourne-based Broadsheet editorial director Katya Wachtel.
Broadsheet was launched in 2009 by founder and director Nick Shelton.
For over a decade, the publication has helped Australians discover and experience what makes their cities and communities tick. This latest extension to the Broadsheet brand portfolio into New Zealand comes after a significant growth period for the independent publisher, and the launch of membership program Broadsheet Access, Broadsheet WINE, and Broadsheet Cookbooks.
Wachtel said of the launch: “A New Zealand vertical is the natural next step for the Broadsheet brand to expand. There is no better or more instinctive place for us to go next than New Zealand, given our audience’s thirst for cultural discovery and exploration of the natural environment.
“Our ambition for Broadsheet New Zealand is to become as important a voice in this country as Broadsheet is throughout Australia. Our mission is to share the best on offer, from pioneering food and drink, world-class fashion to the most remarkable experiences. We look forward to showcasing the endless and evolving possibilities for exploration in New Zealand.”
Shelton added: “Our mission at Broadsheet is to enrich and inform the cultural lives of our audience as we provide invaluable insight into city culture and communities. Broadsheet New Zealand marks our first overseas vertical. We can’t wait to bring our audience one step closer to experiencing the best of New Zealand.”
Herdman said of her appointment: “I am delighted to be joining Broadsheet and to have the opportunity to celebrate the very best of Aotearoa New Zealand on such an innovative, discerning and trusted platform.
“I look forward to working with the team to showcase our many fantastic people, places, events and attractions from a local viewpoint, offering the Broadsheet audience truly authentic experiences that embrace our multifaceted cultural landscape,” she added.
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Top image: Katya Wachtel and Rosie Herdman