Broadsheet Media has expanded its editorial footprint by launching a new regional vertical for Tasmania in its ongoing partnership with Tourism Tasmania and its ‘Off Season’ campaign to inspire mainland Australians to travel to the island during winter. Tasmania will debut as Broadsheet’s second dedicated region on the homepage, alongside guides to Australia’s five capital cities, Canberra, and New Zealand.
In an extension of last year’s ‘Off Season’ campaign, Broadsheet will again distribute a dedicated travel print edition on Tasmania’s Off Season in its signature black and white creative. Distributed across Sydney, Melbourne, Brisbane, Adelaide and Tasmania, 50,000 copies of the paper will be free to pick up from cafes, bars, shops, and venues listed within Broadsheet’s directory. This is the first time that a Broadsheet print edition has been available in Brisbane and Adelaide.
The Tasmania digital vertical and the print edition will feature editorial for readers to explore, highlighting the most desirable events, road trip itineraries, and unique Off Season offers and experiences written by knowledgeable local writers and travel experts. Covering each region of Tasmania, the content will help readers discover new and unique places – from wild winter festivals, remote mobile saunas, scenic wine regions, regional art galleries, and quaint country pubs.
The editorial will spotlight Tasmanian locals, creatives, and businesses in their element during the ‘Off Season’ Talent includes Swiss winemakers Matthias and Lauren Utzinger from the Tamar Valley, Mona exhibitor and artist Ben Salter, musician Ange Boxall, Stillwater restaurant manager Bianca Welsh, photographer and artist Rosie Hastie, and furniture maker Laura McCusker.
The print edition will feature images from local Tasmanian photographers specialising in black and white photography, including a bespoke front cover shoot with Elsewhere Sauna, and a remote wood-fire sauna experience at Randalls Bay with Broadsheet photographer Cassie Sullivan.
Broadsheet Group Sales and Partnerships manager Claire Booth said, “We’re thrilled to have the opportunity to invite our audience once again to experience Tasmania’s Off Season and make it easier to discover the best of Tasmania through our new regional vertical on Broadsheet.”
Sarah Clark, Tourism Tasmania’s chief executive officer said, “We are delighted for
Tasmania’s debut as a dedicated region on Broadsheet, one of Australia’s most influential and well-respected publications in travel and culture. More Australians are intrigued by our beautiful island state, with an increased desire to explore all there is to offer from nature to great food and wine. This debut comes during our second Off Season partnership showcasing Tasmania’s winter, where Tasmania’s cultural scene – and scenery – comes alive.”