Broadsheet, Australia’s top independent culture media brand, has announced three senior appointments to lead its upcoming London launch, set for September 2025. The expansion marks Broadsheet’s first international venture.
Sonya Barber joins as London Editor, bringing extensive experience from her previous roles at Condé Nast Traveller and Time Out. Paul Davison steps in as Commercial Director for the UK and Europe, following his tenure as Vice President, Commercial EMEA at Vice. Che-Marie Trigg, formerly Broadsheet’s Sydney Editor, returns to the brand as London Commissioning Editor after relocating to the UK two years ago.
The London initiative is being spearheaded by Broadsheet founder and publisher Nick Shelton, who has moved to London to oversee the expansion.
“This city is bursting with creative and cultural energy,” Shelton said. “Our aim is to help Londoners live their best lives by championing the best of this city.”
Nick Shelton
Broadsheet London will follow the Australian model, covering food and drink, fashion, art and design, travel, and entertainment. Content will be curated by local and international creatives, and include contributions from industry experts such as chefs and designers.
Distribution will span Broadsheet’s website, social platforms (Instagram, TikTok, YouTube), a newsletter, and a free quarterly print edition across London. The publisher has also announced a content partnership with the anonymous creator Clerkenwell Boy, who will contribute photography, video, and editorial.
The London editorial team is already operational ahead of the full-scale launch later this year.
Top image: Che-Marie Trigg, Nick Shelton, Sonja Barber.