Bread Agency bolsters team with six new hires

The new appointments follow multiple client wins including Peter Lehmann Wines, Reflections Holidays, and Zambrero.

Following multiple client wins including Peter Lehmann Wines, Reflections Holidays, and Zambrero, Bread Agency has made six new hires, significantly bolstering the existing team of three. 

Former creative content lead at Havas Red Talya Kaplan joins as content lead. With over 10 years of experience in design and content creation, Kaplan’s portfolio of brands includes Toyota, Nikon, NIVEA, Sunrice, Roche, Abbvie and UCB.

After a year of freelancing for multiple agencies and clients, Katie Moon joins the team from Aruga as social creative. She has over 10 years of agency and in-house experience. Moon has led campaigns for clients including Aspen, Beko, Caravanning Queensland, Brisbane City Council, Queensland Parks and Wildlife Services, and University of Queensland.

Coming from Havas Media, Werner Coetzee joins the team as content creator. Coetzee has worked across a range of categories, from cosmetics and lifestyle to food and finance. Werner has worked with brands like Darrell-Lea, KitchenAid, Deliveroo, Marc Jacobs, and Rimmel London.

Carla Woodhouse comes from Mamamia’s content and influencer agency SQUAD, where she was social media manager. Woodhouse has worked with brands such as Amazon Prime Video, CommBank, Donut King, Campari Group, Coles, Johnson & Johnson, Google, Optus, Samsung, and Tourism Whitsundays.

Maayke Louwerens becomes social media manager. For the past two years, she worked at men’s apparel brand Johnny Bigg.

Starting in early July, Scarlett Govey will join the agency as senior account director. Having worked in both in-house brand and agency roles, Govey has over 10 years of experience in social media and marketing.

She has worked on creating and executing social strategies for global names including Heineken, Huawei, Hungry Jack’s, Revlon, and Toyota Financial Services. In her last role at Hungry Jack’s, Scarlett led the overall strategy, creative direction, and expansion of the brand’s social media presence.

Bread Agency

Scarlett Govey, senior account director at Bread Agency

Amaury Treguer, co-founder of Bread Agency, said: “Since the inception of Bread, our goal has always been to attract and retain the best talent.

“That means recruitment has been a huge priority for us and looking at this lineup of talent – it’s paid off. We’re excited about the team we’re building and the impact their fresh perspectives and social skillsets will have on the clients we’re working with.”

Top image L-R: Werner Coetzee, Talya Kaplan, Maayke Louwerens, Amaury Treguer, Mary Proulx, Natasha Michelmore, Katie Moon and Carla Woodhouse.

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