Bonfire is expanding its operations to the east coast, launching it in Melbourne.
The Perth-based media agency brings the Bonfire team closer to clients, collaborators, and key platform partners.
“Expanding into Melbourne was a logical move for the agency,” said Rene LeMerle, General Manager – Growth.
“We’ve been servicing a large number of East Coast clients from our Perth HQ. Now with a team working in Melbourne, and a new office location, we can provide a deeper level of partnership. And we’re better equipped to leverage our agency partnerships with the ad platforms.”
Chelsea Craddock, newly appointed Performance Media Manager, relocated to Melbourne to establish the Bonfire office and grow its presence. SEO Strategist Kelvin Sim, who has worked in Melbourne for several years, joins Craddock to lead Bonfire’s East Coast presence.
Senior Performance Media Specialist, Brodie McMaster, will alsi join the team, adding depth to Bonfire’s Melbourne offering and enabling more face-to-face support for local clients.
The new location gives the Bonfire team even more access to industry events and partner opportunities with platforms like Google and Meta, which have offices in the city, and TikTok, which regularly hosts industry events there.
Bonfire’s expansion comes after the agency launched its creative offering with Luke Williams returning to the independent agency in the newly created Creative Director position.
The new creative services offering comes after 24 years of driving digital performance for some of WA and Australia’s most recognised brands.
Bonfire aim to deliver smart, customer-focused, and effective work, backed by the same strategic thinking, account service, and performance under one roof.
Top image, left to right: Kelvin Sim, Chelsea Craddock and Rene Le Merle