Bohemia and M&C Saatchi wins Australian Retirement Trust


Bohemia CEO Paul Hutchison: “We are proud to be appointed as the new media agency for Australian Retirement Trust”

Bohemia and M&C Saatchi announced it has been appointed to manage media and creative for the superannuation fund, Australian Retirement Trust.

With both agency selection processes facilitated by TrinityP3, in making the decision Australian Retirement Trust saw the immense value in the combined strength of the M&C Saatchi Group agencies.

Australian Retirement Trust is the super fund formed through the merger of Sunsuper and QSuper, taking care of $200 billion in retirement savings for more than two million members. Australian Retirement Trust prides itself on being a fund that works for members’ best interests, not shareholders, by returning profits to them as lower fees and better services.

Paul Hutchison, CEO Bohemia, said of the new business win: “We are proud to be appointed as the new media agency for Australian Retirement Trust.
“The process led by Australian Retirement Trust and TrinityP3 demonstrated huge ambition and excitement about the future growth potential for the super fund and inspired us to hand craft communications solutions that will help the business scale, fast.
“Our team came together to create distinctive work and we can’t wait to partner with our group friends at M&C Saatchi and Australian Retirement Trust to activate the plans and ideas that won this highly competitive pitch,” Hutchison added.

Michael McEwan, CEO M&C Saatchi AUNZ, said: “We are incredibly grateful and motivated to partner with Australian Retirement Trust.
“Throughout our time together, we got a real sense of Australian Retirement Trust’s appetite for creativity and ambition to support their members.
“With over two million members and growing, Australian Retirement Trust is making a positive difference to people right across Australia. It’s also been a lot of fun working side by side with the Bohemia team.”

The new appointment comes after Hutchinson recently spoke to Mediaweek about how he’s found the Australian market, the Bohemia brand refresh, and what comes next.

See also: Bohemia CEO Paul Hutchison on refreshing the brand and what comes next

Top image: Paul Hutchison and Michael McEwan

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