Blobfish International has appointed Sam Williams as campaign co–ordinator as part of the agency’s campaign delivery team
In the role, Williams will be responsible for supporting client service and helping to grow the business as Blobfish continues to expand across Australia.
Williams joins the agency as he makes a career change from the insurance and finance sector, where he was an account executive, to the media industry.
Nic Cann, Blobfish International Founder and CEO, welcomed Sam to the agency and called it “timely” as the business continues to grow.
Williams said he was looking forward to being part of a dynamic, creative company and learning about the industry. “I joined Blobfish because I wanted a role that was interesting and different, and Blobfish has delivered – it’s fantastic to be working with people who are passionate, driven and committed to driving results,” he added.
Last year, Cann told Mediaweek that going forward, the Blobfish team would be focussing its attention on cementing its position at the top of the product sampling market.
“The one thing that we’ve decided to do as a business is to be extremely specialised with our sampling focus. A lot of companies in market have experiential activations, and then they tap into sampling behind the scenes. We want to own the sampling remit, so we’ve made a strong decision that that will be our core function.
Read more: Blobfish International: Using data to harness the power of sampling
“We want to be the best, most data-insightful sampling opportunity that exists in the Australian, New Zealand, and UK markets. So far, we’re doing very well at that – we are definitely carrying a lot of business in the market, and we are delivering exciting and fun campaigns for our clients,” he added.
Since its 2015 Australian launch, Blobfish has worked closely with companies across food delivery (Uber Eats, Deliveroo and Just Eat), Airbnb and hotels, ride share vehicles (Uber and Ola), gyms, pilates, and yoga studios, and office tower environments for brand sampling opportunities in their environments.
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Top image: Sam Williams