Bikesales launches ‘A Lifetime of Bikes’ campaign with Two Tractors

Bikesales launches 'A Lifetime of Bikes' campaign with Two Tractors

Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia, says Rafael Constantinou.

Bikesales, a subsidiary of Australian automative marketplace, carsales, has launched a new digital-led campaign: ‘A lifetime of bikes.’ Crafted in partnership with Melbourne-based creative and production agency, Two Tractors, the campaign celebrates motorcyclists’ lifelong love for riding.

Rafael Constantinou, executive general manager of marketing, content and customer at carsales, highlighted the increasing popularity of motorcycles as an alternative mode of transport in Australia.

“While Aussies may think of cars getting them from A to B, motorcycles are also becoming an alternative for many,” said Constantinou. 

“Since 2019, there has been a 72% increase in the number of motorcycle buyers in Australia.”

See also: Carsales welcomes Rafael Constantinou as executive general manager

The ads follows two characters as they traverse their personal journeys as motorcycle owners, from their initial foray into riding to their present-day experiences, with bikesales being the preferred destination for both new and seasoned riders to indulge their passion for motorcycles.

The campaign’s two 15-second hero advertisements and additional shorter clips highlighting features of the bikesales platform, will be rolled out across paid digital channels including YouTube and Facebook.

See also: LiSTNR and carsales demystify car ownership with a new podcast series

Constantinou outlined the campaign’s objective to position bikesales as the premier platform for motorcycle enthusiasts, facilitating all aspects of research, purchase, and sale, “while also showing that bikesales is indeed ‘with you all the way.‘”

“We want to accelerate bikesales awareness and engagement to motorcyclists – both commuters and enthusiasts,” said Constantinou.

Rick Hargreaves, co-founder of Two Tractors, added: “We’ve had a lot of fun bringing personality and humour to this campaign and it’s been a brilliant collaboration with the bikesales team.

“The combination of actors and animated elements, mirroring the bikesales interface is such an effective way to showcase the simplicity of researching and buying a motorcycle on”

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