Luke Spano, CEO of Avid Collective, has announced eight internal promotions across the company’s leadership team as it positions itself for its next phase of growth.
The restructure aims to accelerate adoption of PubSuite, Avid’s proprietary media platform, which streamlines how advertisers and media owners explore, buy, implement, and measure direct media partnerships.
Chloe Patterson has been named Director of Media Partners, where she will lead publisher and media owner engagement to enhance Avid’s tech stack for partners. Jade Scales steps into the role of Head of Advertiser Partnerships, overseeing commercial strategy and driving growth with agencies.
Leah Stalker becomes Head of Marketing & Growth, charged with unifying brand, product, and go-to-market efforts to increase platform engagement. Ash Webb has been promoted to Head of Platform Experience & Custom Solutions, responsible for improving usability and building tailored client solutions.
Ash Webb
Madeleine Spicer takes on Head of Product Operations & Digital, a role encompassing Avid’s development roadmap and technical delivery, including the managed-service amplification tool AmpPlus.
Madeleine Spicer
Senna Spear has been named Client Success Lead: Advertiser, focused on onboarding and campaign outcomes for advertisers. Brittany Heniedi becomes Lead of Demand Tools, driving innovation across tools like Shopfront and modernising the advertiser briefing process with AI-powered features.
Gray Roberts rounds out the changes as Director of Operations, overseeing cross-functional efficiency and delivery.
Spano said the new leadership configuration was vital to Avid’s mission: “As we work towards creating a unified, digitised ecosystem for premium direct IO media partnerships, having the right leadership across every function is critical.”
“This evolved Leadership Team brings the expertise, relationships, and vision needed to make this shift a reality for the Australian market.”
All promotions are effective immediately.
PubSuite launched in 2024 as an end-to-end platform enabling agencies and publishers to reduce manual workflows and improve campaign delivery. It has since been shortlisted for the Innovation category at the 2025 Mumbrella Publish Awards.
Top image: Senna Spear, Gray Roberts, Chloe Patterson, Leah Stalker, Jade Scales, Luke Spano, Brittany Heniedi