The pair previously steered OMD together.
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The focus is on total video trading, CTV scale, and data-led attention metrics, anchored by local content.
It's designed to streamline complex creative processes.
Each day the streamer fails to comply will count as a separate breach, compounding liability.
It comes as marketers face tighter reporting rules on how franchise marketing funds are collected and spent.
'It’s consistency and good brand building.
Richard Baker: 'Most of these people aren't operating as traditional journalists or playing by the news rules.'
The streaming giant is expanding ad tech, data and creative capabilities globally.
Brand content takes the wheel in the customer journey.
The race drew a National Total TV Reach of 2.316 million - edging up from 2.218 million last year.
The announcement comes amid recent speculation about Armytage’s return to breakfast TV.
