Following the buzz of their SXSW Sydney collaboration, global brand storytelling agency INVNT has once again delivered for Aussie Broadband, this time bringing broadband to life at one of Australia’s most iconic public events, the Sydney Royal Easter Show.
In its debut as a sponsor of the Show, Aussie Broadband enlisted INVNT to develop an experience that would both entertain and communicate core brand values.
The result was “Wi-Fi Slam – Bang on Broadband”, a 36sqm high-energy installation that successfully fused play, performance, and product messaging.
Over 12 days, the activation drew 10,937 participants and stood out amid the sensory overload of the Show’s crowded pavilions.
The centrepiece was a custom-built strength tester: a classic carnival-style setup reimagined to convey the brand’s promise of powerful, reliable internet.
Guests were invited to swing a giant hammer and try to hit “full signal strength,” symbolised by the satisfying ring of a bell and a lit-up signal bar.
“At an event as big and busy as the Sydney Royal Easter Show, we knew we had to do something bold to stand out and make a real impact,” said Matthew Terry, Marketing Manager at Aussie Broadband.
“We wanted to bring value to every visitor’s day with something fun, memorable, and uniquely us, while also sharing what we stand for as a brand. The activation cut through the noise, sparked genuine engagement, and brought our brand promise to life in a bold and unexpected way.”
The installation combined physical fun with strategic brand storytelling, offering a tactile metaphor for Aussie Broadband’s connectivity strength while keeping the experience light, cheeky, and distinctly local in tone.
“Live activations offer a unique opportunity to bring brand values to life in unforgettable ways,” added Laura Roberts, Managing Director APAC at INVNT.
“The ‘Wi-Fi Slam’ was all about aligning Aussie Broadband’s commitment to forward-thinking tech and grassroots values with an experience that was cheeky, engaging, and immediately communicated the promise of powerful, reliable broadband. We’re incredibly proud of how it performed.”