Audience Precision has appointed Monia Montefusco as its new client partner.
In her new role, Montefusco will be responsible for managing key accounts across the Audience Precision business, including non-alcoholic drinks brand Lyre’s and retailer RM Williams, reporting to CEO Haydon Bray.
Montefusco comes to the media strategy consultancy and technology business after a lengthy career in media strategy and planning.
Montefusco spent more than 15 years at independent media agency The Media Store, including stints as head of strategy and planning, and chief business director. Prior to her new role, she worked as business manager for media agency Carat and as communications director for Starcom.
The new client partner is also a three-time MFA award winner for Best Strategic Launch Campaign, a global Aegis award winner, and was named as a finalist in B&T’s 2018 Women in Media.
Bray said Montefusco’s wealth of experience in media strategy and delivery was a valuable addition to the business.
“Monia is a highly skilled strategist, who is well-known for her ability to deliver innovative campaigns and projects. She’s hard-working, committed to going above and beyond for her clients, and also an experienced mentor and leader, with a proven ability to help her colleagues reach their potential.
“Monia’s skill set will be critical to our team as we continue to grow and bring in new business with a global remit; I’m excited to see her deliver for some of our key clients as they expand to international markets,” he added.
Montefusco said of her new role: “I am thrilled to be part of the Audience Precision team serving as a strategic partner to our clients to scale their marketing ambitions both locally and globally.
“I am seriously impressed by AP’s tech stack that spans our three key pillars – DNA, Game Plan and Precise 360 – which fuse AI and Human Intelligence with boots on the ground that constantly refines and updates to play ahead of the curve, cementing APs offering as a real market differentiator.
“I am excited to be part of the AP team to build out the next iteration and blend my thought leadership and skillset to architect and orchestrate world class strategy, delivery, and exceptional outcomes for our clients.”
Montefusco’s appointment is one of several new hires for Audience Precision, as the agency continues to grow. Additional new hires will be announced in the coming weeks.
Montefusco’s appointment is effective immediately.
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Top image: Monia Montefusco