Australian Securities Exchange (ASX) has launched a new dedicated service to to help companies list through the partnership of SPOKE and Collier Creative.
The partnership aims to increase media exposure and investor interest during the Initial Public Offering (IPO) stage of ASX listings, utilising the agencies expertise in media, investor relations, and branding.
SPOKE Managing Director Luke Derbyshire said the new service follows recent changes by the Australian Securities and Investments Commission (ASIC) that speed up the IPO process.
Luke Derbyshire: ‘The IPO phase is high stakes for any company preparing to list, which is why getting the story and branding right before trying to raise capital is absolutely vital.’
“It’s widely anticipated that ASIC’s new measures to expedite listing timelines for ASX hopefuls will encourage more companies to join the bourse,” Derbyshire said.
“The IPO phase is high stakes for any company preparing to list, which is why getting the story and branding right before trying to raise capital is absolutely vital.
“Before the formal process begins, companies need to capture investor attention with a compelling story and clear point of difference – that’s where SPOKE and Collier Creative deliver real outcomes.
“As the listing process becomes faster and more efficient, now is the time for Company leaders to engage communications experts to maximise their IPO journey and deliver the right message, to the right investors, at the right time, with impact and precision.”
Derbyshire added SPOKE and Collier Creative have strong experience delivering successful IPOs, supported by skilled teams and wide networks of investors, capital market professionals, and journalists.
“Our collaborative approach is designed to provide streamlined, end-to-end IPO service, helping companies navigate the complexities of publicly listing a company.”
Kevin Imber: ‘As capital markets start to heat up, SPOKE and Collier Creative are ideally positioned to help the next wave of companies launch their IPO journey.’
Kevin Imber, Collier Creative Managing Partner, said the combined service offers strategic communication tools and tactics to attract investors and media.
“We deliver a suite of high-impact activity, including new or refreshed corporate branding, impactful prospectus design, captivating video content, and investor and media engagement,” Kevin said.
“With more than four decades of experience across Australian and international markets, our agencies have the knowledge and the know-how to execute listings with clarity and creativity.
“As capital markets start to heat up, SPOKE and Collier Creative are ideally positioned to help the next wave of companies launch their IPO journey.”
SPOKE and Collier Creative have broad experience across many industries, helping companies prepare for the public market and their ASX debut.
SPOKE, based in Australia, has offices in Perth and London, working with clients in finance, capital markets, technology, resources, energy, and property.
Collier Creative, based in Melbourne, is well known for building brands and creating stories and designs for investors, customers, and employees.