Apparent announces the promotion of Jackson Long to creative director

Before his entry to adland, Long was a sportswriter for USA Today and speechwriter for the CEO of Microsoft

Apparent has announced the promotion of Jackson Long to creative director.

Long’s role with the independent full-service agency follows stints at agencies in Dallas, Boston, Seattle and Sydney. He has led work on dozens of clients, from NRMA to Tourism New Zealand, Google and Budweiser, Adidas and American Express.

Long’s writing credentials from previous roles include two Super Bowl commercials, campaign of the year awards from trade media, and campaigns in the APAC, LATAM, U.S. and global markets.

Before his entry to adland, Long served as a sportswriter for USA Today and speechwriter for the CEO of Microsoft.

Long joined Apparent earlier this year and has spearheaded its creative efforts for Cricket Australia, recently launching ‘There’s Nothing Like Cricket’ for the International Summer of Cricket, as well as ‘ALIVE’ for the Big Bash Leagues.

Michelle Turchini, executive creative director at Apparent, said: “Jackson has made a big impact in a short time. His global perspective, hybrid skillset, innate leadership and passion for great work has made him a natural fit at Apparent.”

Long added of his promotion: “The spirit and creative prowess of Apparent is unique. It’s a group of wildly talented people who work with the tenacity of a startup, and expertise of a long-standing powerhouse.

“Achieving that kind of blend is rare, and I’m fortunate to have found it here at Apparent. Helping our clients reach their audiences with emotional and connective storytelling is a joy, and we are well-equipped to do so.”

Apparent has experienced significant local and international client growth, and the Sydney-headquartered independent agency has seen its full-time employees rise to over 130.

The agency prides itself on putting the customer at the heart of everything they do.

Recently, Apparent’s head of strategy, John Halpin, spoke to Mediaweek about its diverse capabilities and a broad strategic offering for clients, its strong links with Silicon Valley, and following its client’s lead as business shifts.

See also: Apparent’s John Halpin discusses its customer-first focus and broad strategic offering for clients

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