AOC appoints Komo Digital as fan engagement platform supplier for Tokyo 2020

tokyo 2020

• The partnership will see Komo deliver a fan hub to support the AOC’s digital fan engagement strategy

The Australian Olympic Committee (AOC) has appointed MarTech scale-up Komo Digital Engagement as its official fan engagement platform supplier for the Tokyo 2020 Olympic Games and the 2022 Winter Games in Beijing.

The partnership will see Komo deliver a state-of-the-art fan hub to support the Australian Olympic Committee’s first-ever digital fan engagement strategy for the 2020 Tokyo Olympic Games.

The custom digital hub created by Komo will leverage gamification tactics such as polls, quizzes, live trivia, predictive games, and more to deliver a one-of-a-kind COVID-proof digital experience for fans who won’t be able to attend the Games in Tokyo.

Komo Digital CEO Joel Steel welcomed the partnership with the Australian Olympic Committee with the deal placing the tech scale-up on the global stage to deliver a world-first experience for the Games.

“This partnership marks a first for the Australian Olympic Committee and highlights the dynamic and changing environment of the sporting industry. More and more we’re seeing fans crave in-depth experiences with teams, athletes, and the brands that support them. With the Engagement Hub Komo has developed for the Australian Olympic Committee, the Tokyo Olympic Games will become a first- of-its-kind experience for fans and deliver on these expectations,” said Steel.

In addition to delivering a fan-first experience, the platform also supports the delivery of value for the Australian Olympic Committee’s brand sponsors, allowing them to share unique offers, prizes and digital coupons.

Komo’s appointment as the Australian Olympic Committee’s official digital engagement platform supplier adds to the MarTech scale-ups growing list of Australian and global brands spanning across eleven industries including Marvel Stadium, Foxtel Media and Warner Music Group.

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