View Media Group has announced the launch of view.com.au, which delivers a new way for buyers to find properties and for vendors and agents to connect with those buyers via a “Freemium” listing model.
VMG executive chairman Antony Catalano said, “This is really exciting and the culmination of years of hard work since we initially took an equity position in the realestateview.com.au business and subsequently launched VMG last year.”
“While VMG is much more than a portal play, it’s critical that we have a consumer-facing brand that will act as the front door to attract consumers and in turn allow us to offer products and services in a range of verticals across the property ecosystem. Our plan is to create a digital real estate superstore under the new View brand that will play in the $300 billion adjacency categories rather than solely focus on the $1 billion of digital property advertising.
“With View, our “Freemium” listings model is a game changer and will allow vendors to list their properties for free, with upgrade options available for those agents who wish to further promote their listings and their brands. We’ve listened to the industry and the time is right for an offer to come to market with an alternative model that addresses the real estate industry’s concern at the continually escalating price of advertising.
“The feedback from the industry to View has been overwhelmingly positive with many looking to invest in the VMG business as a result. There’s no question there is real frustration in the market and something has to give, which is why we have come to market with an alternative that addresses the concerns over price and provides a compelling alternative that allows agents to participate in the adjacency businesses VMG is expanding into.”
The product launch will be supported by a marketing campaign that will launch on AFL Grand Final Day with brand TVC spots nationally during the AFL Grand Final broadcast on Channel 7, 7plus, and print wraps across the ACM network.
The new View portal is available via App stores and at view.com.au and offers a complete view of the market with all established properties across the country featured, whether they’re currently for sale or not.
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Top image: Antony Catalano