Anthony Ellis has been promoted to chief executive officer of Publicis Media Exchange (PMX) across Australia and New Zealand.
Ellis’ remit has also been expanded to include Publicis Groupe’s Sport & Entertainment division (PSE) in Australia and New Zealand. He will continue to report to Publicis Groupe ANZ CEO Michael Rebelo.
“Since taking on the role of managing director for PMX in 2020, Anthony has continued to build upon our strong relationships with media partners and clients through his ongoing evolution and innovation of our trading and investment practice,” Rebelo said.
“He has also built a world-class team that strives to look for new ways to add value to our media agencies and our clients.”
Ellis steps up from his current position as managing director at PMX ANZ, a role he has held for the past three years. Prior to this, he worked as chief investment officer at Zenith Media for close to 20 years, beginning in 2001.
Ching Ian, CEO of PMX APAC, added: “With his deep understanding of the media marketplace and our clients’ needs, Anthony is well positioned to supercharge our investment offerings in Australia and New Zealand, leading the first-class PMX team he has built to deliver modern solutions that create and drive new levels of scale and client value.”
Ellis said of his promotion: “Redesigning Publicis Groupe ANZ’s media investment product with the ambition to drive growth for our clients in a rapidly changing media environment has been both a challenging and extremely rewarding task.
“As part of the Groupe’s connected culture, I look forward to continuing to work alongside our PMX talent globally and our media agencies in ANZ to further evolve our strategic investment capability. I am also excited by the opportunity to lead our already successful Sports and Entertainment division into the next phase of growth, as creating visible impact for brands becomes even more important.”
Last year, Mediaweek spoke to Ellis about what his time in the role has been like, and his views on the wider state of the industry.
See also: “Agencies are more relevant for clients than ever”: The evolution of Publicis Media Exchange
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Top image: Anthony Ellis