Anita Zanesco is rejoining Trinity P3 after two years as head of new business at Havas.
She joins the global marketing management consultants as business director – an appointment effective February 1, 2022.
Anita was previously at the company as a senior consultant in 2012 before leaving in 2020 to take up a director role at UB Mumma.
She was also a non-executive board member on the
Nathan Hodges, managing director at Trinity P3 said: “It is terrific to welcome Anita back to the team and I look forward to working with her on further developing the reach and breadth of the consulting offering”.
GM at Trinity P3 Lydia Feely added: “Anita has always provided a strong agency perspective within the TrinityP3 consulting group based on her industry experience and this will be even more impactful in her business director role.”
Darren Woolley, founder and global CEO at Trinity P3 Global Marketing Management Consultants said of Zanesco’s re-appointment: “It is always exciting when great people decide to return to the company after leaving.
“This has included David Angell, Nick Hand and now Anita Zanesco, all in the past 2 years,” he added.
Zanesco said of her new appointment: “After two years back on the agency side, driving new business development, I have a fresh appreciation of the challenges the industry is facing, not just in selecting the right marketing partner, but in integrating and communicating the broad agency offering to the market in a compelling and distinctive way”.