Independent creative communications agency alt/shift/ has promoted four senior team members to newly created Practice Head roles to oversee its national offering.
Alycia Jack steps into the Head of PR role, Damian Davitt continues his role as Head of Social and Content, Sophie Truter moves into Head of Integrated and Sofya Daroy has transitioned into the role of People, Performance and Culture Director.
Elly Hewitt, alt/shift/ co-founder and National CEO, said: “There’s nothing more rewarding than watching brilliant people thrive. Alycia, Damian, Sophie and Sofya have each carved out their own path, and these new roles are a testament to their talent and drive.
“It’s incredibly exciting—not just for their careers, but for what it means for alt/shift/ as a whole. Their growth is powering our agency forward, and our clients are already feeling the impact.”
Jack, who has been with alt/shift/ for six years, will lead PR strategy with a social-first approach. Her current portfolio includes Officeworks, Intrepid Travel, Bakers Delight and the Dylan Alcott Foundation.
Davitt, with four years at the agency, will take on the role of head of social and content, focusing on culturally relevant and performance-driven work. His portfolio of clients include Boost Juice, TAC, Origin Energy, and Y Careers.
Truter, who joined alt/shift/ six years ago, steps up as Head of Integrated. She will ensure creative strategy is reflected at every touchpoint to deliver maximum engagement and impact. She will oversee creative-led integrated behaviour change campaigns, including work with the TAC, Victorian Department of Health, Sustainability Victoria, and Cancer Council Victoria.
Daroy has been with alt/shift/ for almost seven years, and moves into the role of People, Performance & Culture Director. In this role, she is focused on elevating how the agency supports talent development, feedback and growth, ensuring alt/shift/ continues to thrive as a great place to work and a home for industry-leading talent.
Hewitt added: “We couldn’t be prouder of our Shifties and what they bring to the agency everyday. Their expertise and brilliant approach to delivering impactful work for our clients and thoughtful leadership for our team across our three offices inspires us every day.”
Top image: Alycia Jack, Sofya Daroy, Damian Davitt, Sophie Truter