Independent creative communications agency alt/shift/ has welcomed a new client wins and panel appointments out of its Brisbane office.
The new additions include The Y Australia, TIQ, TEQ and 99 Bikes amid Brisbane’s portfolio that includes Ausbuild, Baskin Robbins and Mick Fanning’s Charity Golf Days.
The Y Australia appointed alt/shift/ Brisbane to spearhead its national brand reset, while 99 Bikes has entrusted the agency to develop and roll out a new OOH brand campaign for the national bike retailer.
Jenny Stramilos, The Y Australia Brand and Communications Manager, said: “alt/shift visually showcased the heart of our organisation in their brief, above and beyond what we could have imagined – it’s their ability to understand who we are at our core, matched with their brand smarts that sets alt/shift/ apart.”
Priscilla Jeha, alt/shift/ Brisbane General Manager, said: “We’re thrilled to be working alongside The Y to strategically reposition the national brand in the Australian for-purpose market. We’ll be delivering a new creative direction that will include an internal communications strategy and compelling storytelling led by a nationally aligned vision and mission.”
The agency has also been appointed to TIQ’s MarCom and Event Services panel and, after delivering successful campaigns including the FIFA 2023 Women’s World Cup project, was earlier this year reappointed to TEQ’s PR Panel with projects already underway.
Jeha added: “It’s been a busy and exciting six months since joining alt/shift/ Brisbane. Together with our new client partners, we’re excited to be bringing a range of strategic and creative PR, communications, brand, media and content work to life.
“Alongside these new client appointments, the team have been busy delivering campaigns and communications for existing local and national clients including Officeworks, Tinder, Origin Energy and Neami.”
Alt/shift/ is also excited to announce that Priya Shah, who has been with alt/shift/ for 18 months, was earlier this year appointed to Account Manager in the Brisbane team.
Elly Hewitt, alt/shift co-founder and National CEO, congratulated the Brisbane team and efforts in building their presence in market since launching in 2022.
“Brisbane is without a doubt the most energised market in the country and we are so proud to see the team and client portfolio steadily grow since opening. We are excited for what’s to come, and what will be a transformative period for Brisbane and Queensland more broadly.”
Top image: Priscilla Jeha