Alley announces the appointment of Taylor Murray as head of growth

Alley - Taylor Murray

Murray joins from Amart where she led e-commerce, digital and direct marketing

Alley has announced the appointment of Taylor Murray, former head of digital at Amart, to the newly created role of head of growth to further scale the business.

On the back of Nunn Media’s acquisition of Alley last year, the agency has been steadily increasing its service offerings with the vision of becoming the global leader in customer acquisition and retention. 

Nick Lavidge, CEO of Alley Group, said: “To successfully acquire and retain customers, brands need a lot of different disciplines beyond just paid media, such as organic media, creative, etc. They all need to work symbiotically together, and that’s the power of what we’re offering our clients at Alley.”

“What attracted us to Taylor was her diverse skillset and client-side experience, marrying all these various disciplines together for success.”

While Amart, Murray led e-commerce, digital and direct marketing after spending more than four years at Super Retail Group overseeing digital for brands including Rebel, Supercheap Auto and BCF. 

Murray will be a key part in ensuring Alley’s vision becomes a reality, increasing its depth in service offering, as well as ensuring successful outcomes for both new and existing clients. 

Murray said of her new role: “Having spent my career to date on the client-side, I understand the importance of having all your marketing efforts working cohesively.

“What attracted me to Alley was their reputation in the market for consistently growing brands with their unique approach to customer acquisition and retention.

“Looking forward, there are still so many opportunities to grow our clients’ business and I’m looking forward to sharing my knowledge, as well as developing Alley’s new business, reputation and partnerships,” she added.

With offices in Sydney and Los Angeles, Alley works with some of the most advanced digital brands in the world, including Netgear, Tinder, GoTo Skincare and EasyShed.

Earlier this year Alley was appointed by leading global sporting apparel and equipment brands Wilson and Salomon across Australia and New Zealand.

See also: Wilson and Salomon appoint Alley group to drive ANZ customer growth

Top image: Taylor Murray

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