Alexa Hohenberg joins We Are Explorers as head of production

Alexa Hohenberg

• She brings more than 10 years of experience in content strategy, production and media

Alexa Hohenberg has been appointed as head of production for adventure travel publication We Are Explorers for their award-winning production house Explorer Studios.

She will be responsible for building the dedicated arm of the BCorp media company into the go-to specialist production for brands and agencies creating in the outdoor and travel space, and transforming content-driven partnerships for We Are Explorers media campaigns.

Hohenberg brings more than 10 years of extensive experience in content strategy, production and media experience, as well as leadership roles across Australia’s and London’s best production and agencies including Fremantle Media, M&C Saatchi, Hogarth, We Are Social, 72andSunny, MediaCom and TBWA.

The company has had rapid growth in recent years with clients such as Tourism Australia, Jeep, Casio, The North Face and Bank Australia.

Henry Brydon, We Are Explorer’s CEO said of Hohenberg’s appointment: “Our goal from day 1 has been to tell stories that spread the power and excitement of the outdoors. Lex’s appointment will take our storytelling capabilities into a new realm, enabling our vision to elevate the way outdoor content is made in Australia.

“Lex has created world-first multi-episode shows on Tik Tok through to major TV series like ‘Ready For Take O’ for Qantas, so for our clients this transforms what we can deliver across formats. My dream has always been to make our own films and travel shows that we can distribute through our owned channels, so what really excites me is that this is becoming a reality.”

Hohenberg said of her new role: “We Are Explorers is a growing, well-loved, and authentic brand speaking to the passions of an ever-increasing active, affluent, conscious, and travel-loving audience.

“The possibilities for brands to tell emotive, captivating stories in this space are endless and I’m thrilled to combine all my experience with their insanely talented team to see what magic we can create. No other publisher or production company is really leading in this space and that excites me to build something truly unique and special.

“Through the publishing arm We Are Explorers, the production house Explorer Studios and their extensive network of talent and influencers that make up the Explorer Network, they are uniquely positioned to both tell the story with great people and production, and then distribute it to their passionate and loyal audience.”

Brydon added: “Bringing Lex on board is an incredibly exciting elevation for the business – she’s a passionate adventurer and one of the country’s most sought after senior producers but it’s her depth of strategic knowledge working within media and content agencies that makes her such a wonderful addition.

“Stunning content is one thing; understanding how these stories can deliver impact and results for clients is what ultimately matters though.”

Since launching in 2014 We Are Explorers now reaches over 1.5m Australians a month, inspiring everyday explorers to live more adventurously and protect the natural world.

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