Independent media agency Alchemy One has announced the appointment of Huong Nguyen as business director.
Nguyen has a 15-year career in the media industry, and recently returned from London after six years at MediaCom UK where she led the planning, implementation and partnerships activations team across clients including Mars, Audi, TUI group and Dulux.
In her time at MediaCom, she brought to life an award-winning partnership with Berocca, Channel 4 and Ant Middleton‘s Everest, as well as being part of the local and global consolidation pitch for Mars.
Prior to MediaCom, Nguyen has experience in both indie and multinational agencies in Australia, including Zenith, Hyland and The Media Store.
Alchemy One managing director, Joel Trethowan, said: “We are thrilled to have Huong join us at Alchemy One. Huong is an incredible talent who is a true visionary and will be instrumental in our continued growth and our goal of redefining the role of a media agency.
Her passion for the industry and her drive to deliver market-leading solutions for our clients is second to none and she is the perfect addition to the Alchemy One team.”
Nguyen made a conscious decision to return to an indie, and said she loves the freedom and agility to deliver for clients. She has brought her experience to help build Alchemy One’s offering in market and drive growth with key clients.
“I am truly excited to join the Alchemy One team, an agency that is not only independent but a truly alternative offering to the traditional media agency landscape in its passion for purpose at the heart communications and forward-thinking attitude. I look forward to being part of this journey; in the people we hire, the clients we work with and the offering we provide to the market,” Nguyen said.
Alchemy One’s clients include Bank Australia, Square, Westfund Health Insurance, Australian Conservation Foundation, Luno and Biennale of Sydney.