Taryn Brumfitt, Australian of the Year 2023, and body image expert Dr Zali Yager will headline an upcoming webinar hosted by the Australian Influencer Marketing Council (AiMCO) on Tuesday, July 22.
The session, Influencing for Impact – Transforming Content Around Bodies, Food and Movement for Optimal Health and Wellbeing, will explore how influencers, brands, and agencies can create content about bodies, food, and movement that benefits audiences and businesses alike.
Brumfitt, founder of the Body Image Movement and director of the documentaries Embrace and Embrace Kids, will share insights from her global advocacy work.
She has delivered more than 200 keynote addresses, including at Google HQ in Silicon Valley, and her work has been recognised by global advocacy groups including UN Women, Amy Poehler’s Smart Girls and the Geena Davis Institute.
Dr Yager, an adjunct Associate Professor at Victoria University and co-leader of the #byebyeBMI campaign, will offer research-based strategies for content creation.
Dr Yager has a health and physical education background, having spent more than 20 years in research and teacher education. She is an adjunct Associate Professor at the Institute for Health and Sport at Victoria University and has published more than 60 research papers, presenting her work at respected institutions like Harvard University and Kings College in London.
She is now focused on research translation for health promotion – her work has already led to a successful nationwide curriculum change in Australian schools via the #byebyeBMI campaign.
Together, Brumfitt and Dr Yager will provide practical, science-backed advice on building engaging content, along with simple strategies to help participants build trust, boost engagement and lead the way forward for positive change for the national content creation industry.
Patrick Whitnall: ‘This is an opportunity for our members to gain strategic insights into how to create and deliver fashion, beauty, food and fitness content that doesn’t inadvertently increase the pressure people feel about their appearance.’
Patrick Whitnall, AiMCO Managing Director, said: “It is an honour to have Taryn and Zali – two powerhouses of body image positivity – for our next webinar. This is an important topic for our members and both women have an unwavering commitment to body image advocacy, having successfully championed the cause both in Australia and overseas.
“They are well-versed in what works to build better body image messaging online and are dedicated to continuing to lead the charge for positive change.
“This webinar is part of AiMCO’s commitment to be an industry-leading organisation when it comes to critical topics like body image and how it is portrayed online.
“This is an opportunity for our members to gain strategic insights into how to create and deliver fashion, beauty, food and fitness content that doesn’t inadvertently increase the pressure people feel about their appearance.”
The event is part of AiMCO’s ongoing program of webinars and in-person events for the influencer marketing industry. It is free for AiMCO members, with non-members also welcome.
Top image: Taryn Brumfitt and Dr Zali Yager