The Australian Influencer Marketing Council (AiMCO) has announced the first Good Mate mental health training event for its members, launching a new year-long partnership with digital mental health charity, ALLKND.
The inaugural session will be held on Thursday, May 22, and offers AiMCO members access to ALLKND’s peer-to-peer mental health first-aid program. The initiative is part of AiMCO’s strategic effort to support the wellbeing of its creator and marketing community, amid ongoing growth and professionalisation within the influencer marketing sector.
Led by ALLKND founder and Gen Z specialist Milly Rose Bannister, the 90-minute session is designed to build participant capacity to recognise mental health challenges and respond with appropriate support. Bannister founded ALLKND in 2020 with a focus on digital mental health education for young Australians.
“Compassion and understanding is one of the most underrated tools we have to protect our community (and our own) mental wellbeing – not just in workplaces, but online, where so many of us show up every day as community leaders,” Bannister said. “Through this partnership with AiMCO, we’re equipping creators and marketers with the skills and language to talk about it, spot the signs, confidently take action, and be a good mate.”
AiMCO Managing Director Patrick Whitnall said the initiative reflects a wider commitment to embed mental health training within professional networks. “ALLKND’s goal is to get at least one young person in every Australian workplace, sporting team, household and group chat certified as a ‘good mate.’ We’re supporting that mission with our partnership,” he said.
The May 22 event marks the first in a planned series of training sessions to be delivered through the collaboration over the next 12 months.