Emerging promotional body for the media and advertising industry, Advertising Industry Careers (AIC), is set to launch later this year.
Through the funding and development of a unique profiling tool, AIC will offer job seekers and career changers alike an innovative platform from which to discover their ideal fit within the expansive world of advertising, media and communications.
The innovative tool has been developed over decades, driven by the fundamental knowledge that an individual’s personality plays a significant role when it comes to finding an apt career path. The closer the match of an individual’s behaviour to their job, the greater the chances of their career success and satisfaction.
While speaking with Mediaweek, Owen Joyce, COO at AIC, revealed another observation that has necessitated such a platform: a trend of the advertising and media industry is that very similar job functions are being referred to as different titles across sectors and organisations. Consequently, individuals are often pigeonholing their career trajectories without realising it.
By answering a few questions, the tool is able to identify a candidate’s dominant personality styles, and thus suggest the roles for which they are most likely well-suited within the industry. The results, including the specific job titles and their descriptions, are distilled into a report that will reach the candidates’ email and mobile within roughly five minutes of completing the quiz.
Read more: AIC: The career platform designed for the Australian advertising industry
Nathan Chanesman, founder and managing director of Myprofile, and one of the key minds behind the tool, explained, “We’re looking for qualities and traits that are unique to you [then] what we’re looking to do is say that people similar to you would find occupations in these particular fields.”
Chanesman continued, “The reason we can do that is two things. One is the long history and huge database we have about careers and jobs, and who best fits what, but also, we know that people who are alike tend to cluster in jobs similar to each other.”
The science of the tool has been proven and has already gained traction within the education, government and recruiting sectors as a way to determine appropriate tertiary courses and job pathways.
However, AIC’s adoption of the tech presents an industry first for the advertising and media, with over 140 roles currently available to be matched within groups across 18 different categories, including Sales and Business Development, Client Services and Account Management, Strategy and Planning, Production, Data and Analytics and Creative and Design.
Joyce noted that what AIC is hoping to achieve is a “quick and easy steer” to correct a lack of awareness of what’s available by exposing users to the vast opportunities within the advertising and media industry.
But the tool isn’t solely reserved for students or those contemplating a career change. The tool holds benefits for the simply curious, even those set firmly on their career paths. Chanesman described the universal benefits of using the profiling tool: “The first thing that comes out from the quiz is broadening your horizon. The second thing is being able to use content from the report.”
Chanesman added, “There are advantages in having someone else tell you about yourself and what you’re best at. A lot of people struggle to choose the right words when it comes to their resumes or applications, and this quiz provides some pretty useful information in that regard.”
This tool will be available for free to AIC clients and candidates visiting the AIC website at launch. Joyce concluded by announcing, “In time, we intend to make it possible to search for live jobs straight from the report. By making this service free, we’re aiming to increase the quality of candidates applying for roles on the site.”
Read more: How AIC is set to make hiring your next advertising superstar easier