Daniel Copsey, founder of Admosis and part of the TMSPC Group, has acquired a minority stake in Melbourne-based creative agency Willow & Blake, joining as a strategic partner to help scale the business in Australia and internationally.
Willow & Blake, founded by Jessica Hatzis and Bree Johnson, is best known for its branding and creative work across consumer brands, including its co-founding of skincare label frank body. The agency claims to have helped build over $1 billion worth of brands to date.
Jessica Hatzis and Bree Johnson
“This new partnership marks an exciting chapter of growth for Willow & Blake,” Hatzis and Johnson said in a joint statement. “Having Dan and his team come on board gives us the strategic support we need to take Willow to the next level.”
Copsey said the collaboration was “an exciting opportunity to create something truly special in the agency landscape.”
“Together, we will focus on delivering innovative solutions that drive real results for our clients,” he added.
While Hatzis and Johnson will retain majority ownership and continue to lead the agency’s strategic direction, the new investment will support a number of growth initiatives:
• Expansion of the senior strategy and design teams
• New service offerings, including a yet-to-be-announced venture
• Broader footprint across Australian and international markets
• Increased focus on brand evolutions and rebrands for consumer clients
Copsey’s portfolio spans advertising, hospitality, tech, and not-for-profit sectors. In 2024, he was named Australian Business-Person of the Year at the CUB Awards. Recent ventures include co-founding purpose-led recruiter The Good Crowd and music-tech platform Telemidi, alongside his acquisitions of Willow & Blake and Battery Services Australia.
The appointment reflects Willow & Blake’s ambitions to move beyond its creative roots into a more integrated strategic offering as it seeks to grow its client base both locally and abroad.