The Association for Data-Driven Marketing and Advertising (ADMA) is looking for marketers to take part in a survey that will help it shape the future of the industry.
Andrea Martens, ADMA CEO, said: “We’re launching this project at a critical moment for the Australian marketing industry, with all signs pointing to 2023 as being a big year of change with new privacy laws set to come into force.
“This survey is crucial in determining how ADMA can give back to our members and better service the marketing industry to provide the right support and experiences. At ADMA we are dedicated to representing the industry in consultation with regulators.”
Survey responses will help set the forward strategy for ADMA, which is a leading provider of educational training, events and representation for the Australian marketing industry with regulators.
Survey results will influence marketing industry bodies and be used to shape its membership benefits, preferences for education and events, membership value, and much more. The survey is open to the wider marketing industry and is not exclusive to ADMA members.
In return, participants will go into a draw to win a range of prizes:
• 1x $500 VISA gift card
• 1x ADMA Global Forum conference ticket: Value $875
• One of 3x $500 Training Vouchers for ADMA courses and certificates
This survey comes as a follow up to ADMA’s 2020 brand health survey. Results were used to tailor membership offerings, increase regulatory guidance accessibility for members, curate content and events, reshape the education curriculum.
The anonymous survey gives marketing professionals the chance share their opinion and shape the future of the industry. The survey is open now and will run until March 22.
ADMA is the principal industry body for data-driven marketing and advertising.
It is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for the marketing industry.