Adhesive appointed as retained consumer communications agency for Lendi Group


The agency will oversee consumer-focused activities, strategic communications, press office and brand campaigns

Adhesive has announced it has been appointed as the retained consumer communications agency for Lendi Group, the holding company for both Lendi and Aussie Home Loans.

The retained activity, won in a competitive pitch, sees the agency as a key partner for Lendi Group’s consumer focused activities, working on strategic communications, press office and brand campaigns.

Mike Maurice, Adhesive founder and managing director, said: “Access to home ownership continues to be front of mind for millions of Australians, and in the current economic climate Lendi plays a key role in helping to inform consumers on this relevant conversation.”

“From strategy to execution of consumer communications, our relationship with Lendi Group plays to our strengths and excites us,” he added.

Since the appointment, Adhesive has hit the ground running with a campaign in market focused on encouraging Australians to refinance and work towards financial wellness.

Antoinette Tyrrell, head of brand and marketing for Lendi Group, said: “Adhesive was appointed because of their integrated service offering across consumer, corporate, creative and influencer.

“Since partnering with us they’ve exceeded expectations, kicking off with a campaign that showed their commitment to the brand and to getting fantastic results in a busy season.

“We’re excited that Adhesive brings big agency ideas to the table along with a willingness to have a collaborative and human approach to the delivery,” Tyrrell added.

This appointment comes during a busy year for Adhesive after winning a slew of industry awards this year.

Adhesive is an independent communications agency with the purpose of building enduring brands and careers through fame, trust and relevance.

The agency prides its self on its impressive client list, innovative work and great culture across Australia and New Zealand.

Adhesive is also certified as a Great Place To Work and signatory to the Mentally-Healthy Minimum Standards.

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