Adform has announced the appointment of Amy Jansen-Flynn as country manager for Australia and New Zealand.
In addition to wider experience in the digital and media sector, Jansen-Flynn joins following over a decade at REA Group, where she drove significant growth across REA’s programmatic supply business and audience extension product portfolio.
In her role as country manager, Jansen-Flynn will be responsible for leading Adform’s Australia and New Zealand business as it navigates a period of growth.
Her remit will include creating new partnerships, developing Adform’s commercial strategy and driving new business opportunities.
Jansen-Flynn will also continue to be actively involved with IAB Australia, advocating for independent technology and an advertising funded open internet.
Adform’s integrated, end-to-end ad platform incorporates an Ad Server, DMP, DSP, SSP and award-winning identity capability. The customer centric design enables marketers to master campaign activation through an intuitive user interface.
At a time when walled gardens and third-party cookie deprecation are further fragmenting the advertising ecosystem, brands and agencies are seeking an effective and elegant solution for reaching their target audiences at scale.
Jansen-Flynn said of her appointment to the role: “I am thrilled to be joining Adform at a time when the ANZ market is facing so much uncertainty. As a fiercely passionate advocate for independent technology, transparency, and a thriving open internet, joining Adform allows me to fully invest in these areas.
“I’m looking forward to showcasing what Adform has to offer, continuing to develop Adform’s existing valued customers and driving further adoption of the Adform solution.
“With an award-winning identity offering in ID Fusion, Adform’s platform is perfectly positioned to drive tangible business outcomes for agencies and marketers looking to leverage first party data assets.”
Bartosz Malinowski, regional president, CEE, MEA & APAC, said: “Amy brings the perfect combination of technical knowledge and commercial experience.
“She’s a known entity in the Adtech industry in Australia and New Zealand, with great experience of ensuring clients don’t get lost in the easy-to-activate, but hard to measure walled gardens that have become the default setting for many.
“She’s also a great fit for our company values of ethics, passion and humility in what we’ve been bringing to the marketplace for over 20 years.”