ABL Digital Media has appointed Nicole Wagenecht as General Manager.
In the newly created role at the independent digital media agency, Wagenecht will oversee client strategy, digital delivery, team leadership, business development and agency operations.
She brings more than 20 years’ experience in digital marketing, with expertise in SEO, Google Ads, social media and agency leadership.
Wagenecht was previously at UNiDAYS and Local IQ (formerly ReachLocal), where she led channel sales, commercial and partnerships for APAC. She has also worked with digital agencies supporting business owners and franchisees in growing revenue and teams.
Loan Morris, ABL Digital Media Founder and CEO, said: “Nicole brings a rare combination of strategic foresight, commercial acumen and hands-on expertise to ABL.
“She has built and scaled marketing teams nationally and internationally, driven revenue growth and navigated the ever-evolving digital landscape, without losing sight of what really matters to us, which is to deliver results for clients.
“Nicole and I have crossed paths over the years, and I’ve always been impressed by her professionalism and leadership. She understands the pressures of agency life from the inside out.
“Her experience, her values and her commitment to helping others make her a natural fit for this new General Manager role. A growing agency is where leadership matters most, and it is the exact environment where Nicole thrives.”
Her appointment coincides with ABL Digital Media’s second year in operation and expansion plans in Australia and Europe.
Wagenecht said: “I’m excited to join a team that’s not just growing, but growing with purpose. In an industry that evolves daily, success comes from staying agile, thinking strategically and keeping the client at the centre of everything we do.
“I’m here to help scale what works, challenge what doesn’t and drive meaningful impact for the business and our clients.”
Launched in early 2023, ABL Digital Media offers media planning, content creation, SEO, SEM, social media management and reporting.
Clients include major publishing houses, retail, e-commerce, franchise and service-based businesses.
Top image: Loan Morris and Nicole Wagenecht