AANA has announced a new initiative, the AANA – Ipsos Advertising Sentiment Index (ASI), which will measure the Australian community’s perception of advertising issues and content, with initial results expected to be released in Q4 2018.
Global market research and consulting firm Ipsos will conduct ongoing quantitative and social intelligence research into the Australian community’s perception of advertising issues and content. It will then provide the AANA with quarterly results, which will form the basis for the ASI.
This will be the first time the Australian community’s sentiment on advertising content has been measured on an ongoing basis at an industry level. The results will help inform the AANA’s advertising self-regulatory code development agenda and will complement Ad Standards’ ongoing research into the Ad Standards Community Panel decisions. The research results will be published on a quarterly basis and be made available to AANA members.
“The AANA | Ipsos Advertising Sentiment Index (ASI) will provide our members with insights to what the Australian community thinks and is concerned about when it comes to advertising content, said John Broome (pictured), CEO, AANA.