AANA announces the launch of two major initiatives at its Taking Flight event


The association gave guests a sneak peek into its new bold direction for next year and beyond at its Taking Flight event

The AANA brought together Australia’s top chief marketing officers and the advertising community to celebrate what has been a big year for many businesses.

The association gave guests a sneak peek into its new bold direction for next year and beyond at its Taking Flight event held last night with an audience of over 130 CMOs and industry professionals.

MC duties were ably handled by veteran journalist Natarsha Belling, while AANA partners, The Trade Desk, generously offset the event’s carbon emissions.

Guests were treated to an intimate performance by multiple ARIA award-nominated soul diva Ngaiire. The talented singer-songwriter performed three soulful tracks.

Josh Faulks, CEO AANA, revealed ambitious plans and priorities for 2023 and a commitment that “AANA will be a loud and strong voice for advertisers and marketers in Australia.”

Two major initiatives were announced:

1. Early launch of the Environmental Claims Code review

Action on climate change and sustainability are a key concern for many Australians. This year’s federal election made that crystal clear. The Australian Competition and Consumer Commission (ACCC) is also prioritising the issue, having announced in September that it is actively targeting greenwashing.

To reflect changing community expectations and international best practice, AANA is bringing forward the launch of its review of the Environmental Claims Code from 2023 to Tuesday, 22 November 2022.

Faulks said: “There is no doubt the community and regulators are looking more closely at environmental claims. The ground in shifting and it is time to review our Code to make sure it reflects community standards and international best practice.”

The purpose of the review is to ensure that advertisers apply rigorous standards when making environmental claims and to increase consumer trust in the stated claims of environmental benefits appearing in advertising.


2. RESET is back – and even better – in 2023

AANA’s flagship marketing conference RESET is returning in 2023 and promises to be even bigger and better.  

Faulks announced the first speaker for the March 2023 event: “After a three-year hiatus, we are excited to welcome international speakers back to RESET.

“Some of the world’s best thought leaders will be joining us to inspire our industry, think big and push boundaries. I am pleased to announce ex-Manchester United and England footballer Rio Ferdinand OBE is headlining next year’s RESET.”

RESET 2023 promises an unparalleled line-up of local and international speakers. Early Bird Tickets are now available for the event taking place on March 24, 2023.


Martin Brown

Top image: Josh Faulks


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