The campaign marks the agency’s first film work for Optus since it was appointed the lead creative agency in 2025.
Optus will support key festival moments from Fair Day through to the Parade, alongside LGBTQIA+ inclusion initiatives.
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The incident impacted more than 400 vulnerable consumers.
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Following a Triple Zero outage impacting over 600 calls, Communications Minister Anika Wells has warned Optus should expect consequences.
Agostino Giramondo: 'The support, from both our returning and new partners, demonstrates the growing recognition that the bush is the backbone of...
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Nine Entertainment, which owns Stan, is expected to pay around $60 million annually for the rights over the next three years.
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ACCC Deputy Chair Catriona Lowe described the conduct as "simply unacceptable."
Simon Joyce also discusses the impact of Optus on the agency, business and the pitch.
UM Australia CEO called industry 'speculation and rumour' throughout pitch process 'disheartening' and that it 'created an environment of uncertainty and unnecessary...