Search results for "nielsen"
-
Data54% of marketers to cut ad budgets this year: Nielsen
Nielsen’s seventh Annual Marketing Report reveals global marketers are balancing innovation in AI and retail media with planned cuts to ad budgets.
-
AgenciesAustralian food sector ad spend rises to $414 Million: Nielsen
Rose Lopreiato: 'Staying informed on competitive spend is essential to making smarter, faster decisions about channel mix, share of voice, and campaign...
-
AdspendNielsen Ad Intel 2024 Advertising Spend Report reveals nation’s top spenders
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay...
-
DataFood, Beverage, and QSR giants lead in advertising: Nielsen 2024 Food and Beverage report
Rose Lopreiato: 'The rise of social media spend shows that brands are keen to reach their audiences where they spend most of...
-
News BrandsUSA Election: Sky News’ Annelise Nielsen on working the Washington beat and talking to voters
‘We really prioritise hearing from real Americans and talking about what's influencing people.’
- Adspend
Commonwealth Bank was the highest ad spending financial service brand in FY23-24: Nielsen
CommBank was followed by ANZ and Westpac.
-
DataDrivers start their engines: Auto sector ad spend grew 8% over last 12 months says Nielsen
Electric vehicle media spend up sevenfold since 2021.
-
NewsNielsen reveals increased ad spend from education institutions
The $175.5m in ad expenditure from July 2023 to June 2024 includes an increase of 19% from May to June alone.
-
AdspendYoui tops adspend for insurance brands: Nielsen
The insurance sector invested more than $446m in advertising, a 6% year-on-year increase. Travel insurance grew 120% year-on-year.
- Data
Nielsen: Marketers don’t feel equipped to implement end-to-end measurement
The gap in confidence and capability is pronounced in the APAC region, only 45% of marketers are confident in their ability to...
-
AgenciesNew Pacific MD for NielsenIQ (NIQ) and increased focus on consumer panel
New roles at NIQ for Megan Treston and Pete Sheridan
-
NewsHarvey Norman top’s Nielsen list of biggest spending advertisers in 2023
The Nielsen Top 20 list is calculated through analysis of advertising trends and spending between January and December.
- Adspend
Harvey Norman, Myers among top Black Friday ad spenders according to Nielsen
"One of the most competitive retail periods of the year."
- News
Nielsen launches the “industry’s answer” to evolving Total TV system with eTAM VOZ
Olson-Keating: "The whole industry is another step closer to the holy grail of a single measurement standard for total TV."