Taboola has revealed strong early traction for its generative AI answer engine DeeperDive, which has reached nearly 7 million monthly active users just eight months after launch.
The product, which sits across publisher websites, is being positioned as one of the largest AI answer engines on the open web.
Rapid adoption across publishers
DeeperDive is now live across major publishers, including USA Today Network, India Today and BuzzFeed Asia.
Taboola said adoption has been driven by both publishers and readers, with some sites seeing up to 17% of users actively engaging with the tool, equating to roughly one in six visitors asking questions and exploring content.
Around half of all queries relate to content from the past 24 hours, spanning news, sport and entertainment.
Engagement and revenue upside
The company said DeeperDive is significantly shifting user behaviour, with readers more likely to continue browsing content once they enter the AI-driven experience.
Article engagement rates rise to more than 20% within the experience, compared to low single-digit recirculation rates typically seen across publisher sites.
This deeper engagement is also translating into stronger advertiser performance, with DeeperDive delivering some of the highest conversion rates across Taboola’s network.
Editorial insight at scale
The platform is also providing new data signals for editorial teams, with more than 10 million reader questions generated each month.
These insights allow publishers to better understand audience interests and shape coverage accordingly.
Global expansion underway
Taboola is also expanding DeeperDive internationally, adding support for six new languages, including French, German, Hebrew, Japanese, Korean and Spanish.
New publisher partners include Ouest France, El Nacional and Ynet.
Betting on ad-supported AI
Taboola CEO Adam Singolda said the company sees a future defined by both subscription and ad-supported AI models.
“With DeeperDive, we have the opportunity to build the largest ad-supported LLM for the open web… creating a powerful new supply opportunity for advertisers and a meaningful new revenue stream for publishers,” he said.
Main image: Snapshot of Taboola’s homepage