Sticki has expanded its offering with the launch of Events & Activations, a new end-to-end service designed to bring its data-led creator strategy into live brand experiences.
The Melbourne-based agency, known for performance-driven influencer and UGC campaigns across more than 100 brands, is positioning the move as a natural evolution beyond digital channels.
From feed to physical
The new offering spans concept development, creative direction, vendor management, styling, creator strategy and post-event measurement, giving brands a fully integrated approach to live activations.
The launch comes as brands look to extend engagement beyond social feeds, with Sticki leveraging behavioural insights from its campaigns to design experiences that generate both content and in-person connection.
Ash Bell, Senior Partnerships Manager at Sticki, said the shift is about rethinking how creators are used in brand experiences.
“Many brands have a tendency to default to the same guest list for every event and activation. It’s often the same rotation of creators, which works until it doesn’t.
“We love partnering with new voices, from up-and-coming talent to creators you’re not already seeing on your FYP every day, but whose audiences genuinely align with the brand.”
Data-led approach
Central to the offering are Sticki’s proprietary tools, including a Discovery Tool that matches creators based on audience demographics and engagement, and a Social Listening Tool that tracks organic content post-event.
The aim is to provide brands with greater visibility over earned reach and performance beyond the activation itself.
Early activation
One of the first campaigns delivered under the expanded offering was “The Yoghurt Bar” for Dairy Farmers Thick & Creamy, which combined a product experience with a ceramics workshop.
Jordanna Roth, Social Media Lead at Bega Group, said the activation demonstrated how experience and creator strategy can work together.
“The Yoghurt Bar, combined with a ceramics workshop, was a great example of how the right experience, styling and creators can bring a product and message to life.”
Sticki’s Events & Activations service is now available to brands across Australia, with packages tailored to objectives such as product launches, creator summits, and gifting experiences.
Top Image: Sticki