Australian skincare brand Skin Control has appointed digital growth consultancy TAG as its digital partner, as the company moves into what it describes as a high-growth phase.
The partnership will see TAG work to amplify customer insight across Skin Control’s marketing ecosystem, while strengthening support for the brand’s retail partners alongside its expanding e-commerce presence.
The move reflects a broader shift across the beauty and wellness sector, where brands are increasingly leaning on data-driven marketing frameworks to sharpen their understanding of customers and drive performance across multiple channels.
Skin Control’s Marketing Manager, Christian Olson, said the partnership arrives at a key moment in the brand’s growth journey, with digital channels playing an increasingly central role in reaching customers and scaling the business.
“We’re at a pivotal stage in our growth journey, and this partnership will help us expand our reach and impact across our digital channels,” Olson said.
“TAG brings a structured, transparent approach that will help us grow consistently across every channel.”
TAG’s remit will focus on translating customer insights into actionable marketing strategies and on building a scalable framework to support both retail partnerships and Skin Control’s direct-to-consumer operations.
Building a scalable marketing engine
TAG Partner and Head of Growth & Marketing Zoe Goodhardt said the collaboration centres on creating a marketing engine capable of supporting long-term growth.
“The brands that scale successfully are those that deeply understand their customers,” Goodhardt said.
“We’re helping Skin Control create a marketing engine that supports retailers, drives e-commerce performance and amplifies the overall brand experience.”
TAG operates as a digital growth consultancy combining strategy, marketing, people and technology to unlock growth across the full customer journey.
The agency’s client portfolio includes MYOB, Modibodi, Morgans, Australian Unity and Nala.