Howatson+Company has been named creative agency of record for ABN Group, working across their market leading Boutique Homes and Homebuyers Centre brands.
Since launching in 1978, ABN Group has grown from a single home building company into 17 companies providing services including new home design and construction, commercial construction, land development, mortgage broking, custom kitchen design and specialist construction services.
Howatson+Company will develop an innovative, consumer led brand strategy with category leading thinking that differentiates ABN Group from its industry competitors.
Astrid Kelaher, general manager, marketing, at ABN Group, said the team is delighted to partner with Howatson+Company after a robust shortlist and tender process.
“From the first meeting it was clear that our values aligned, being privately and Australian-owned, and fostering innovation and an entrepreneurial culture, to sharing the aspiration of delivering the best in our respective fields,” she said.
“We are buoyed that Howatson+Company share our huge ambition for the future of our residential and consumer led lifestyle brands.
“They’re the final piece in the ABN Group’s agency village and we can’t wait to work with one of the most exciting independent creative agencies to deliver strategic and out of category thinking.”
Andrew Drougas, managing director at Howatson+Company, said the agency is stoked to be working with ABN Group.
“ABN Group cover the whole spectrum of the market with their Boutique Homes and Homebuyers Centre brands, helping Australians realise the dream of owning their own home,” he said.
“We’re delighted to bring some freshness and creativity to their storied history.”
The appointment is effective immediately.