Independent data driven creative marketing agency Sticki has appointed Bridget Tenison Woods to the newly created role of Commercial Manager as the business continues its rapid expansion and rising demand for creator led content.
The appointment comes after a year of exponential growth for the agency, which has almost doubled its team and expanded its roster of enterprise level clients.
The new Commercial Manager role has been introduced to support the pace of scale and ensure Sticki maintains consistency, operational clarity and delivery standards as the business matures.
Decision based on growth
Tenison Woods brings more than eight years of experience across digital marketing, social media, content strategy and client leadership.
She joins Sticki from Melbourne Social Co, where she served as Head of Accounts and led high performing teams delivering complex cross channel campaigns across multiple industries.
Shai Roitman, Managing Director at Sticki, said the appointment comes at a pivotal time for the business.
“We’ve experienced significant demand from brands wanting to work with creator-led content at scale, and Bridget is exactly the person we wanted in the business to help shape the next chapter.”
“Her depth of experience, her ability to build strong client relationships, and her understanding of how content, media and performance intersect made her stand out immediately.”
Creator literal
In her new role, Tenison Woods will lead commercial operations, refine internal processes, strengthen client partnerships and support organizational expansion across creator, content and performance media capabilities.
She said she is excited to join a company that is redefining how brands scale creator powered content.
“Sticki’s growth is no accident, the team is sharp, fast, and deeply committed to doing work that actually moves the needle for clients. The opportunity to join at such a pivotal time and help build the next stage of scale was incredibly compelling. I’m thrilled to be part of the journey.”