The Daily Aus (TDA) has made a strategic move with two key hires.
The Gen Z-focused channel has confirmed senior appointments as the company expands from a newsletter into a multi-vertical news powerhouse.
Mia Stern will take on the newly created role of Head of Operations, while Tom Edmonds has been named Head of Partnerships.
Stern has a comprehensive portfolio spanning 15 years of building and scaling digital media operations across Nine Entertainment, Fairfax Media and Havas Media UK.
In her latest role, she spearheaded digital growth at Nine Radio, driving profitable expansion across multiple streaming platforms while managing cross-functional teams and commercial strategy.
Stern said she’s had her eyes set on TDA’s trajectory for a while.
“What they’ve built is genuinely impressive, with millions of young Australians choosing to engage with their content every single month, many of whom are engaging with the news for the first time,” she said.
The momentum, she said, is only just beginning.
“The really exciting part is what comes next,” Stern explained, pointing to plans already in motion.
“They’re expanding into sport, finance, culture, and strategic advisory while launching new products at pace.” It’s a shift that signals bigger ambition and a broader canvas than ever before.
“My job is to build the operational infrastructure that lets them move fast without breaking things, the systems, processes and team structures that turn ambition into execution,” Stern added.
Enter Edmonds
Edmonds will now wrap up his tenure as Group Sales Manager at Nova Entertainment, bringing with him deep experience across media sales, partnerships and communications from roles at Nova, Pedestrian Group, Kayo Sports and Fox Sports.
That track record positions him well to strengthen brand relationships as TDA enters its next phase of growth
“The first time I sat down with the TDA team, I knew this was a group of young people right on the edge of serious scale,” he said.
“They’ve built something rare in Australian media, genuine daily trust with millions of young people. I’m pumped to translate that into meaningful partnerships with brands that want authentic reach, not just bought attention.”
A deciding phase
The next period for TDA is going to be crucial in determining its expansion stability.
Recently, the company introduced two new platforms, TDA Culture and Futureproof, an advisory arm helping Australian organisations understand Gen Z needs.
The company continues to reach new heights, engaging more than 2.5 million Australians under 35 each month, with over 310,000 newsletter subscribers.
Co-founder Sam Koslowski spoke about creating a new TDA.
“We’re building Australia’s defining youth news company, and that requires world-class operators,” he said.
“Mia brings operational rigour we need to scale sustainably across new products and verticals. Tom brings commercial sophistication to build partnerships that make sense for our audience and brand. Both of them understand that growth without integrity is just noise, and we’re here to build something that lasts.”