Droga5 ANZ, part of Accenture Song, has been appointed the new creative and strategic partner for the University of Auckland, New Zealand.
The partnership spans marketing strategy, creative development, and brand storytelling, across Aotearoa and key international markets — all aimed at helping students thrive in a rapidly evolving world.
The creative collaboration is now underway, with first campaigns already in development.
In a playful nod to the new partnership, the Droga5 ANZ team has gone back to university, trading their agency lanyards for student ID cards.
“Our team couldn’t be more excited to go back to university,” Storm Day, NZ Lead of Accenture Song and CEO, Droga5 Aotearoa, said.
“The University of Auckland is an icon in Aotearoa and a beacon for ambitious, curious thinkers. This partnership lets us help shape what that means for the next generation.”
Stevie Weber, Chief Strategy Officer, Droga5 ANZ, added: “Universities are where big ideas are born, so it’s a perfect fit. The University of Auckland is full of people trying to change the world.
“Our job is to make sure UoA is the world’s most influential university.”
Sarah Kenny, Associate Director of Marketing, University of Auckland, said: “Education is the ultimate act of optimism. We wanted a partner who thinks as boldly as we do about the future and Droga5 stood out for their insight into what makes people curious and how they want to learn.”
This win for Droga5 ANZ comes after the agency promoted Kezia Quinn from General Manager to Principal Director of the agency’s Sydney office in June.
Quinn has led major accounts and integrated campaigns across Australia, the UK, and global markets. Her portfolio includes standout work for NRMA Insurance, Telstra, Qantas, the Commonwealth Bank and O2.