IPG Mediabrands Australia will hold its first Impact Week from August 11–15, bringing together all agency brands nationally for a week of community volunteering.
During the week, IPG Mediabrands employees will have a dedicated day to step away from regular work and take part in activities supporting their local communities.
Mark Coad, CEO Mediabrands Australia, said: “This inaugural Mediabrands-wide Impact Week marks a proud moment for our business in Australia. For the first time, we’re uniting all our agency brands under one purpose – stepping out of the office at different times throughout the week to give back to the communities we live and work in.
“The energy, collaboration and shared sense of responsibility shown by our people as we embrace a week-long set of activities, speaks volumes about the culture of Mediabrands. It’s this spirit of unity and action that will drive meaningful impact, not just during Impact Week, but in the way we show up for our communities all year-round.”
Previously run within individual agency brands, the initiative expands on APAC’s Impact Day (held regionally on July 18) to become a network-wide program in Australia. The move aims to coordinate volunteering efforts across the group and increase the scale of community contributions.
Employees across the country will participate in a range of volunteering programs during the week.
Programs include Packing and Sorting Clothes with Threads Together, preparing meals at Foodbank NSW, preparing merchandise packs for the Starlight Foundation, donating blood for Life Blood and Cake stalls for Impact Week Bake Off.
Jackie Beck, Managing Director ANZ, Orion Worldwide, and leading this years Impact Week said: “Contributing to the communities we live and work in is important for all of us at Mediabrands.
“Throughout the year, we work together as a business to support different partners and charities, and many of our people contribute to their communities in meaningful ways, but Impact Week brings that charitable contribution together for maximum impact.
“Each event throughout the week involves the charity first speaking to the team about their cause, purpose and what they are hoping we can achieve through our work during the day.
Coad added: “I am exceptionally proud of every one of us as we gather to help make an impact on our society. It is humbling yet inspiring to watch teams from across the brands help make Australia a better place for everyone to enjoy, share and love”.
Top image: Jackie Beck